Advanced SEO Techniques: You Must Know (Updated 2025)

Implementing the fundamentals of SEO is the ballpark every website does for their content.

But if you’re in it for the win, to scale to virality, you ought to follow certain tips, tricks, and strategies as well. And that’s not rocket science.

We have curated for you a bunch of 9 Advanced SEO Techniques to know and implement in 2025.

Read on to find what they are:-

1. Find Hidden Terms Using Google Keyword Planner

Google Keyword Planner can do more than just identifying hidden keywords for you that people are actually searching.

If you put in the reference URL, and ask it to search, it will offer you certain keywords that are seldom being used.

Incorporating these keywords into your content, can scale up your content’s visibility and distinguish you from the crowd.

2. Find Low-Competition Keywords on Forums like Reddit and Quora

Forums like Reddit and Quora truly make the mark, when you want to research great keywords for your content.

Use any keyword tool like Semrush and paste a thread from the forums. Then, look at all of the keywords that rank in that thread .

And there! You've got some pretty good low-competition keywords.

3. Optimize Content for Google Discover

Google Discover is a social media in its own right. It’s a news feed which is known to show high-quality and relevant content.

And, it’s very much possible to optimize for Discover provided you have used high resolution images in your content, primarily because Google uses those images to show up in its users’ feed.

Why won’t people click on it, if the image is catchy and high-quality, and fruit truly hangs quite low if you make it stand out with the content too.

4. Build Backlinks through Podcasts

Podcasts are the latest internet hype. Millions of people tune in to them daily to consume all kinds of informative content and it’s high time you leverage them to good use.

The best option would be to appear on a podcast for your content.

But if not, at least pitching and writing a guest post for some popular podcasts can do the trick for you. Like below screenshot

All you need is to create content on some exploding topics related to your niche and reach out to podcasts which align with your market. 

5. Optimize Your Content For Keyword Relevance and User Experience

Google gives precedence to relevant content. And to be relevant in Google’s eyes you have to use relevant keywords. One efficient strategy for that is to use LSI keywords. LSI (Latent Semantic Indexing) keywords are terms and phrases semantically related to a primary keyword, which help search engines like Google understand the context and meaning of your content, thereby leading to a better relevance and ranking.

When you use them, you’ll confirm to Google that your page is highly relevant for that query. One way to use a lot of LSI keywords is to write in-depth content, and use tools like Google Keyword Planner which can help you find the right LSI keywords to include in your content.

Let us show you an example. In the image below are LSI keywords for search phase - “online seo services.”

6. Create Content Hubs

Content hubs are a mini-Wikipedia, a mini-repository of information on any given topic.

See the example below...

Each of their entries are designed like a Wikipedia article, and not like a normal blog post to match certain search intents.

Moreover, they are linked to each other, which makes their internal links great for SEO.

7. Use Animated Images to Improve User Interaction On Site

Did you know that user interaction or engagement time on site directly corresponds to Google ranking? And the simplest way to do so...

Use Animated Images. Yes, go ask your graphic designer to make some cool, high-res animated images. 

People tend to, even if they don’t admit it, adore animated images. And then, they are more than willing to read your content, which thereby increases your user time-on-site.

8. Use Optimized Images to Improve Load Time On Site

Choose the right format. WebP and AVIF give you great quality with smaller file sizes—perfect for speed. JPGs work well for photos, PNGs are best for sharp graphics or transparency, and SVGs are ideal for scalable logos and icons.

Next, compress your images. Use tools that shrink the file size without hurting quality. And always resize images to fit the display—no point in loading a huge image if it's only showing up small on the screen.

Alt text is important too. It helps search engines understand your images and improves accessibility. Just write clear, keyword-rich descriptions.

To boost loading speed, use lazy loading. Images will only load when they come into view, which cuts down initial load time.

Also, make sure your images are responsive so they look good on all devices. You can use CSS or the <picture> tag for that.

Don’t forget about file names. “fresh-organic-apples.jpg” is way better than “image1.jpg” for SEO.

Add your images to an XML sitemap so search engines can find and index them. And for faster delivery, use a CDN—it brings content closer to your users.

Finally, monitor performance. Tools like Google Search Console help you track loading speed, indexing issues, and overall image SEO.

9. Include "Frequently Asked Questions” (FAQ) Keywords

Adding FAQ keywords to your content is actually a smart SEO move. It helps you answer real user questions, improves their experience, and can even boost your search rankings—especially for question-based queries.

So, why do FAQs work so well for SEO?

First off, they directly address what users are searching for. When someone types a question into Google, your FAQ section can match that intent perfectly and provide instant value.

They also make your site easier to navigate. Quick, clear answers help users find what they need faster, which means they’re likely to stick around longer.

From a keyword perspective, FAQs are gold. They give you a natural way to include relevant keywords and phrases without sounding forced, which can improve your visibility.

Even better, Google sometimes pulls FAQ content into rich snippets—those neat dropdown answers you see in search results. That gives your site more space on the page and makes it more clickable.

FAQs also show you know your stuff. When you provide helpful, accurate answers, it builds trust and positions your brand as an authority.

And don’t overlook internal linking. Your FAQ section can guide users to other parts of your site, helping both SEO and user flow.

Conclusion

Implementing the basics of SEO is great—but if you really want to scale, you need to go beyond the usual. These 9 advanced techniques aren’t just tips—they’re real-world strategies that brands are using to climb to the top of Google in 2025.

But let’s be honest—executing all of this takes time, consistency, and expertise. That’s where we come in.

At Virtual Marketer Max, we help brands and skyrocket their organic visibility on Google through powerful, proven SEO strategies. From deep keyword research to advanced on-page optimization, smart content structures, and technical fixes—our SEO services in US are designed to deliver real results.

So if you're ready to stop guessing and start ranking, let Virtual Marketer Max do the heavy lifting for you.

Let’s grow your traffic, visibility, and brand authority—together. Reach out to us today.

Frequently Asked Questions

Q. How much can SEO increase traffic?

A. Organic search often drives 50–60% of a website’s total traffic, and SEO is the key to maximizing that potential. With effective SEO strategies, websites can see a boost in organic traffic by 20% to over 1000%—far surpassing the growth from organic social media. In fact, the top-ranking result on Google gets 10x more clicks than the one in the tenth spot, showing just how powerful strong SEO can be.

Q. What is the golden rule of SEO?

A. The golden rule of SEO is simple: create content for users, not for search engines. That means focusing on delivering real value, answering user needs, and aligning with search intent—not trying to game the system with keyword stuffing or shortcuts. When your content truly helps users and is easy for search engines to understand, rankings follow naturally.

Q. Is SEO still relevant in 2025?

A. Yes, SEO is very much still relevant in 2025, and it's probably going to stay that way as long as search engines drive discovery on the web. Yes, the landscape has changed with AI, voice search, and other emerging platforms, but the underlying principle of SEO, that is, optimizing to match users with useful content, remains strong.

Q. Is AI going to replace SEO?

A. No, AI isn’t going to replace SEO—it’s transforming it. AI is a powerful tool that's reshaping how we approach search, but it doesn’t replace the need for SEO professionals. Instead, it enhances their roles by automating repetitive tasks like keyword research and technical analysis, and offering data-driven insights.

This gives SEOs more time to focus on strategy, creativity, and user experience—things AI still can’t fully replicate. Content may be AI-assisted, but human expertise is what makes it meaningful, relevant, and valuable.

At the end of the day, SEO is still about understanding user intent and delivering content that connects. AI is just the tool—human creativity and strategy remain at the heart of it all.